Galena, Illinois scores 96 (Destination Leader) on the Visitor Impact Score. How a busted lead-rush boomtown turned six blocks of preserved 19th-century brick into one of the Midwest’s most-visited Main Streets, drawing ~1M visitors a year.
Wisconsin’s smallest city, just 584 people, is the mainland gateway to Apostle Islands National Lakeshore: Lake Superior sea caves, the largest lighthouse collection in the national park system, and an apple-and-berry coast that draws a quarter million visitors a year. VIS 97, Destination Leader.
Cannon Beach, Oregon earns a perfect Visitor Impact Score of 100 and the Destination Leader band: how one 235-foot rock, a 40-year stewardship program, and a working art economy built a coast’s reputation.