Creative City Developments | {{TOWN}}, {{ST}} CREATIVE CITYDEVELOPMENTS TownsReportsMethodBookConsultingGet your score ☰ Salem 78·Park City 90·Leavenworth 72·St. George 71·Alexandria 61·Bozeman
In Detroit Lakes, Minnesota, five giant Thomas Dambo trolls turned a recycled-wood treasure hunt into a free, TIME-honored draw pulling visitors from across the country.
Mount Dora, Florida turned New England charm, Lake Dora, and 200,000-visitor festivals into a small-town tourism juggernaut 30 miles from Orlando.
Mitchell, South Dakota built the World’s Only Corn Palace, a free I-90 landmark redecorated yearly in real corn that draws half a million visitors.
Alexandria, Minnesota built its identity on Big Ole, America’s tallest Viking, and the Kensington Runestone. A look at the anchor, the numbers, and the gap.
Roswell, New Mexico turned a 1947 UFO crash into a tourism empire of alien museums, festivals, and even a flying-saucer McDonald’s.
Saugatuck, Michigan traded its lumber mills for art galleries, becoming a Lake Michigan resort town where painters, beaches, and an 1857 chain ferry draw crowds.
Elkhart Lake, Wisconsin: a 941-person Victorian resort village that turned 1950s street races into Road America, a track drawing 800,000 fans a year.
How New Glarus, Wisconsin became Little Switzerland, home of Spotted Cow beer you can only buy in-state. A small town’s heritage bet, by the numbers.
Ashland, Oregon turned a roofless 1935 stage into the Oregon Shakespeare Festival, the anchor that still makes this 21,000-person town a national theater destination.