A field study, updated weekly. We grade small tourism towns on one honest rubric, then publish what we find.
A town does not lose visitors because it lacks charm. It loses them because travelers cannot find it, picture it, or choose it.
Seven weighted categories and a Unique Hook multiplier, scored on a single afternoon, the same questions asked of every town.
The score is a position, not a verdict. The category just below the composite is where the next dollar goes.
Six years of fieldwork across more than forty towns converged on eight observable qualities that explain a tourism outcome the others cannot. We keep the corpus open, the rubric small, and the voice honest.
The towns that win the next decade get serious about their story now.
Field notes from the road and from the listings themselves. What a town did on purpose, what changed afterward, and what the numbers actually show. Leave an address and that is all it is.
No sequence, no sharing your address, and one click to leave. If you would rather just talk, write to Matthew@creativecitydevelopments.com.