A field study, updated weekly. We grade small tourism towns on one honest rubric, then publish what we find.
A town does not lose visitors because it lacks charm. It loses them because travelers cannot find it, picture it, or choose it.
Seven weighted categories and a Unique Hook multiplier, scored on a single afternoon, the same questions asked of every town.
The score is a position, not a verdict. The category just below the composite is where the next dollar goes.
Six years of fieldwork across more than forty towns converged on eight observable qualities that explain a tourism outcome the others cannot. We keep the corpus open, the rubric small, and the voice honest.
The towns that win the next decade get serious about their story now.