Towns  /  Crazy Horse Memorial, SD  /  Case Study
Case study / SD

Crazy Horse Memorial, SD. Population Unincorporated / Crazy Horse Memorial, Custer County, SD / Case study / Online-tier 2026-05-31

Crazy Horse. Where to start… The sheer immensity of the project and statue itself makes this post a big undertaking……

92.0
A-
/ 100
composite
Three editorial frames for Crazy Horse Memorial, SD. Photos from the Creative City Developments case study archive.
/01 / The story

How Crazy Horse Memorial earned the score.

CASE STUDY / Updated 2026-05-31
FIG. R-1
Crazy Horse, South Dakota tourism photo featured in a Creative City Developments case study: Crazy Horse Memorial mountain carving
Crazy horse memorial mountain carving from Crazy Horse, South Dakota, a Creative City Developments case study on the town’s signature hook: Crazy Horse.

Population Unincorporated / Crazy Horse Memorial, Custer County, SD

Situation Crazy Horse. Where to start… The sheer immensity of the project and statue itself makes this post a big undertaking… Crazy Horse is going to be the next major wonder of the world. A wonder that will.

Action Maintained a multi-decade memorial sculpture project as a regional anchor.

Result not reported

Let’s Meet Crazy Horse Memorial, SD

Crazy Horse. Where to start… The sheer immensity of the project and statue itself makes this post a big undertaking…

Crazy Horse, Future Wonder

Crazy Horse is going to be the next major wonder of the world. A wonder that will last for centuries and barring terrorism or other man made destructive force, should last for millenias. This is the equivalant of the pyramids of Giza. Even the Colusseum, as great as it truly is, I don’t think could last another millenia. Think aout that. 30 Generations of people have lived since the colusseum was built. If Crazy Horse could last for 2 Milennial like the Pyramids are on track to, South Dakota will have made itself an unlimited resource for 2000 years.

Wonder Status

I mean it should last, They are carving a mountain into a man on a horse. That will last a while.

Currently

Currently, Crazy Horse sits at less than 20% complete but in ticket admissions alone pulls in 3.8 million dollars in revenue a year from ticket admissions.1.2 million people stopped in to see Crazy Horse last year which gives the town and park a chance to make money and capitalize.

Crazy Horse, South Dakota tourism photo featured in a Creative City Developments case study: vac jurkovich
Crazy Horse Memorial / field reference

New Possible Industries:

Because of Crazy Horse, every single one of these businesses has a better chance of succeeding in their businesses because there simply is more money to go around. People want to come to see Crazy Horse, this is an optional life expenditure so they have disposable income. Give tourists a way to spend money and they will!

FIll Out to Receive the Ebook!

Bear with me as these are spitball ideas

Thomas Dambo’s Trolls in Detroit Lakes: A Boost to Local Tourism and Economy

Make comfortable durable footwear for the outdoors – like you may see at a renaissance festival.

Lanesboro, Minnesota – Bike and Art Mecca in Small Town Minnesota

A whole vertically integrated industry with almost self explanatory sales pitch and higher perceived value.

Oakridge, Oregon – Mountain Biking Capital of the Northwest

Take part in native american rituals to “center” yourself, get rid of bad energy, and pamper yourself at a spa. Something like this could easily attract the Yogi/Hippie types!

Reference Menu

The outdoors and native american themes are present around Crazy Horse, why not share your traditions of health and let others learn and enjoy?

Why Other Towns Should Follow Crazy Horse Memorial’s Lead

A walk through of how local people lived and in what conditions. How you how to identify flint, make bows and arrows,, make traditional shelters of various local people, and how to identify local edible plants. It could even extend to cooking and demonstrations.

Hooking people’s interest in “what it could have been like” give you a chance to sell them on the opportunity to really learn and understand what it would have been like. This is done by giving them an experience and then let them buy something more to remember the experience by. Most museums do have gift shops at the exit…

Crazy Horse is going to be built. The money is coming from private funding. As a people around Crazy Horse, people should be ready to capitalize on the well over 1.2 million people that will visit after it is completed.

There is more story below
~40 more words / 1 min read
/02 / Composite

The headline number, in detail.

FRAMEWORK: VIS v1.0
FIG. R-2
92.0
A-
/ 100
composite
Three-year delta
-0.2
since 2023 baseline (illustrative)
Framework
VIS v1.0
Online-tier score. D and C components pending physical field visit. Composite will shift when those are filled.
/03 / Eight categories

The VIS card at a glance.

FRAMEWORK: VIS v1.0
U = MULTIPLIER
FIG. R-3A
U
UNIQUE
1.20x
multiplier
W
WEB
B
83.3
B
BRAND
A-
91.0
A
ANCHOR
D+
65.0
D
DOWNTOWN
n/a
audit-tier
C
CURB
n/a
audit-tier
S
STAY
D
61.1
R
RETURN
B-
82.8
/04 / Sub-criteria

Click a bar to open the sub-criteria behind it.

FRAMEWORK: VIS v1.0
SUB-CRITERIA: 4-6 PER CAT
FIG. R-3B

Bars are scored 0 to 100. Green at or above the corpus 75th percentile; coral at or below the 25th. The U row is the Unique Hook multiplier read as a coefficient; gold marks its band. Grey n/a bars are audit-tier categories with no field visit yet.

Category sub-criteria

Click a bar above
/05 / Composite trend

Three scoring cycles.

SAMPLED ANNUALLY
BASELINE: 2023-Q4
FIG. R-4
composite score
baseline 2023 = 92.2
current 2025 = 92.0
trend is illustrative / hover dots for detail
/06 / Peer comparison

Closest towns by composite score.

METHOD: NEAREST NEIGHBORS
FIG. R-5
/07 / Methodology notes

How this score was derived.

FIELDWORK: ONLINE-TIER
FIG. R-6

STRUCTURAL NOTE: This is not a conventional town entry. Crazy Horse Memorial is a single-attraction site – a private memorial complex in the Black Hills, address 'Crazy Horse, SD' but functioning as a visitor campus, not a downtown. All D (Downtown Vitality) and C (Curb Appeal) fields are structurally null: there is no downtown core, no storefront corridor, no sidewalk spine, no commercial district to audit. These are not gaps in research; they are category mismatches. The composite reading is most informative for W, B, A, S, R, and especially U, which captures precisely what makes this site…

Read the method. The VIS framework scores eight categories – one multiplier (Unique Hook) and seven components (Web, Brand, Anchor, Downtown, Curb, Stay, Return). Online-tier scores are derived from desk research; audit-tier categories require a physical visit and remain n/a until a field trip is logged.