A coffee table book scoring one hundred small towns from Buffalo, North Dakota to St. George, Utah. Each town gets one page, in color: its score, its band, its anchor, and the one thing that would change everything.
Every town shown on the bell curve with its composite and band.
The single ownable thing that makes the town worth the drive.
The one move that would change the town the most.

And ask about getting your town considered for the hundred.