Field notes, towns that almost cleared the bar, and one practical thing a downtown coordinator can act on this week.
Why ten things open after ten at night predicts a downtown better than any survey.
A famous landmark with no second reason to stay is a photo stop, not a visit.
On a report, the blank audited field is the most informative line on the page.
Longer investigations into how a single story reshaped a town’s visitor economy.
How one farm show turned a quiet Oxfordshire village into a destination.
A Netflix series that moved millions of dollars across sixteen ancient sites.
The towns that win the next decade get serious about their story now.