Roswell, New Mexico turned a 1947 UFO crash into a tourism empire of alien museums, festivals, and even a flying-saucer McDonald’s.
Saugatuck, Michigan traded its lumber mills for art galleries, becoming a Lake Michigan resort town where painters, beaches, and an 1857 chain ferry draw crowds.
Elkhart Lake, Wisconsin: a 941-person Victorian resort village that turned 1950s street races into Road America, a track drawing 800,000 fans a year.
How New Glarus, Wisconsin became Little Switzerland, home of Spotted Cow beer you can only buy in-state. A small town’s heritage bet, by the numbers.
Sanibel Island, Florida: the no-high-rise barrier island where shelling is a sport, half the land is protected, and recovery from Hurricane Ian is rewriting paradise.
St. Augustine, Florida: the oldest continuously occupied European-established city in the US, where a 1565 Spanish fort and Gilded Age palaces still draw millions.
