Three tiers of fieldwork. One framework. Pick a tier that matches the question your town is asking right now. No deck, no upsell, no pressure to move to a higher tier.
An honest opening. CCD is a new practice. The towns we link to below are research subjects from our 43-town corpus, not finished CCD client engagements. We are showing each mechanism working in a real place readers can click through to verify, not selling a past client outcome. When cohort towns rescore and report back, named before-and-after numbers will replace the industry-range context here.
The full version of this section, with industry context for each lever, lives on the homepage.
A one-page composite estimate using online signals only. 8-category VIS online-tier score with no field visit and no chamber call. Delivered as a single PDF inside one week.
Mayors and chamber directors who want a quiet first read on where their town sits before commissioning anything larger.
Multiple days of fieldwork by a CCD analyst, full 8-category VIS rescore with sub-criteria, a written report in the standard published format, and a review call. Includes peer-comparison set of 3 towns from the cohort.
Towns ready to act on a real diagnosis. Council, chamber, and downtown association reading the same page.
Quarterly rescore, on-call advisory for the chamber and EDA, two strategic memos per quarter, and attendance at one council or chamber meeting. Continuous dashboard with delta tracking.
Towns committed to a multi-year tourism strategy build, with a champion on staff to action recommendations.
Multiplier coefficient 0.8 to 1.2. The one unrepeatable thing.
One mark, one tagline, one through-line, repeated everywhere.
Storefronts occupied, walkable blocks, evening hours kept.
Curb appeal, photographability, the handshake before the talk.
How easy it is to get there, park there, and find the next thing.
Lodging, restrooms, language, friendliness of the desk.
Who shows up to the meeting. Chamber, council, volunteers.
Lodging tax, occupancy, repeat-visit revenue, ownership mix.
A short kickoff call with the chamber and EDA. We agree on the question, the scope, and what good looks like at the end.
One analyst, multiple days on the ground, eight categories. Photographs, storefront census, anchor-asset audit, evening walks, and a quiet sit on Main Street.
Sub-criteria filled in the VIS workbook. Composite computed. Peer set chosen and ranked against the cohort.
One written report in the published format, plus a review call. Quiet, useful, defensible at a council meeting.
Tier 1 delivers within one week. Tier 2 delivery depends on travel windows and town size. Tier 3 produces quarterly memos plus an annual rescore.
Only with your written consent. Default is private. Towns who opt in get peer-comparison value back from being part of the cohort.
The framework is portable. CCD has scored towns in Canada, the UK, Germany, and Monaco. International field engagements add a travel passthrough.
Yes. The desk audit credit applies in full toward a field audit if you decide to scale up within 90 days.
M. Hancock leads all fieldwork through 2026. From 2027 forward, two additional CCD analysts will be on the bench, both trained on the VIS framework.